Join the discussion

and subscribe

Developing Creative for the Affiliate market

By 22 June, 2010
  • Thinking

Often due to time pressures and budget restrictions it is tempting to re-use existing generic creative that ou have used for an online media campaign.

This, in our view, is a mistake. By making a few, inexpensive changes to your existing creative you can make it ‘affiliate friendly’. But what does this really mean?

Think of affiliate websites as pure direct response mechanisms. As such your creative should have bold, simple messages with a strong call to action. Think about the animation and the number of frames – finish your animation after 1 or 2 loops with a strong sales message.

It is the goal of affiliates to have their users stay on their site for as little time as possible. By baring this in mind, you can help them achieve this goal and maximise your revenue as a result.

In our very simple example to the left, by lifting click through rates from 0.05% to 0.10% there is a £5,000 lift in revenue. Much more than the cost of altering your banners.

Creative is the tip of the iceberg in terms of how you can optimise your affiliate program.