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CASE STUDY: AA Multi-Channel Audit

By 9 May, 2015
  • Case Studies

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THE CHALLENGE

In an increasingly competitive landscape, The AA were unable to maintain & grow performance without considerable budget & resource investment.

DELIVERED

Highlighted areas of weakness in the product strategies with solutions to overcome them, prioritised by biggest business impact & lowest internal effort.
Provided strategic direction to future-proof the business including a review of internal and external skillsets, best fit technologies and further opportunities for growth.
Recommended org and agency structure for the AA is currently being implemented, including improved cross-agency communication to reduce resource limitations and agency costs.
IMPACT

12% projected sales uplift
Strategic input allowed the AA to move away from a silo approach to channel management and improve performance related to revenue KPIs.
65 quick win recommendations across marketing channels, website & analytics

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