CACI DIGITAL CONSULTING

EFFECTIEVE OPLOSSINGEN LEVEREN OM KLANTVOLUMES EN ONTVANGSTEN TE KWEEKEN

MANIEREN VAN WERKEN


AUDIT & OPPORTUNITY ANALYSIS

CACI will review digital activity in single or multiple areas, identifying opportunities for immediate and future growth

·

Team of Partner, channel

STRATEGY
SUPPORT

CACI will act as your trusted advisors and will be tasked with providing a strategy, structure and expert guidance to maximize results

·

Team of Senior Consultants & Partner supported by data analysts

PROJECT &
CHANNEL SUPPORT

CACI will provide guidance and hands-on support on a particular project or channel to deliver fast and effective change

·

Team of key skill sets to fix a particular problem or improve channel performance

INTERIM
MANAGEMENT

CACI will engage on an on-going basis, providing guidance, mentoring and hands-on delivery of a particular channel, activity or programme

·

Parachuting people in to fix problem(s)

·

Team and Agencies management

KLANTPORTFOLIO


REFERENTIES


“De digitale expertise en uitgebreide ervaring van CACI Digital Consulting zijn van onschatbare waarde geweest tijdens onze digitale transformatie. Met hulp van CACI Digital Consulting hebben we het online team en de strategie opnieuw gestructureerd om meer focus aan te kunnen brengen op groei van onze business”

Pete Markey
Chief Marketing Officer, Post Office

“CACI Digital Consulting heeft ons op veel verschillende vlakken van acquisitie marketing geholpen, waaronder de definitie, uitvoering en evaluatie van een nieuwe strategie. Wij zijn perfect geholpen met zowel interim management alswel met het realiseren van sales-targets. Het team van CACI Digital Consulting heeft bij ons in-house gewerkt en ervoor gezorgd dat in slechts 3 maanden tijd het afsluitende kwartaaltarget met 5% is overtroffen”

Karl Wells
Director of Net Growth, The Sun

“CACI Digital Consulting werkt al meer dan 9 jaar succesvol met ons op het gebied van digitale strategie en online sales optimalisatie; tijdens onze samenwerking heeft CACI Digital Consulting er continu voor gezorgd dat wij vooroplopen in online marketing activiteiten en dat er een flinke groei is geweest in onze online resultaten”

Gabriela Faltermeier
Vice President Web, Sky Deutschland

ONZE DIENSTEN


Digital Acquisition Icon

Digital Acquisition

Strategy
Practical, data-based vision through:

  • Cross-channel strategy
  • KPI reviews & objective setting
  • Channel opportunity identification
  • Road mapping
Channel Management
Real/impartial performance assessment with:

  • The development & review of campaign plans
  • Tactical performance-based adjustments
Budgeting
Fully accountable growth budgets linked to KPI performance via:

  • Historical performance analysis
  • Cross-channel budget planning & target forecasting based on client-specific requirements & best practice
Setup
Launch and management of acquisition strategy to drive growth:

  • Hands-on implementation of channel improvement recommendations
  • Set up of new acquisition channel(s) from scratch

Customer Marketing Icon

Customer Marketing

Strategy
“Practical, data-based vision through:

  • Cross-channel CRM strategy
  • KPI reviews & objective setting
  • Channel opportunity identification
  • Road mapping
Management
Real/impartial performance assessment with:

  • The development & review of campaign plans
  • Tactical performance-based adjustments
Campaign Delivery
Day to day management of all CRM activity

  • Deployment of campaigns
  • Continuous optimisation of campaigns
  • KPI reporting & analysis
Channel Expansion
“Expanding CRM beyond the traditional customer contact channels:

  • Efficiently using channels like Display, Social and Paid Search to increase ARPU and reduce Churn
  • Audience segmentation
  • Sequential messaging across channels
  • Contact frequency analysis and optimisation
Conversion & Ecommerce Icon

Conversion & Ecommerce

CRO Enhancement
Holistic approach to conversion beyond CRO via:

  • Conversion-testing plan development
  • Hands-on multivariate testing deployment
  • User experience review, plus persona & user-experience strategy development
  • KPI linkage to user experience
  • Information architecture rollout to wireframe level

MVT Test Management
Rolling out conversion test-plan with focus on quick wins to drive immediate growth:

  • Day to day management of A/B and multivariate tests
  • Performance & KPI reporting
Personalisation
“Data & infrastructure analysis to identify personalisation opportunities and identify data gaps to enhance personalisation tactics

  • Personalisation strategy development and roadmapping for on- and offsite 1-to-1 messaging
  • Roll out of cross-channel personalisation plan
Content Marketing
Hollistic approach to content marketing across all customer needs, audience types & channels

  • Content marketing strategy development; types of content needed, audience segmentation & channel planning
  • Cross-channel content marketing planning to amplify content promotion in owned, earned and paid media

Marketing Technology Icon

Marketing Technology

Utilising Martech
Effective rollout in accordance with marketing requirements through:

  • Project management
  • Liaison between supplier, IT & marketing teams
  • System testing
  • Ensuring marketing requirements are not lost

Requirement
Rollout in line with marketing requirements using:

  • Cross-department website requirements review
  • KPI mapping across marketing, product and customer needs
  • Platform change project management
Setup
Cutting-edge marketing data deployment through:

  • Review, plan, execution of data collection, storage & access for marketing purposes
  • Focus on SCVs, DMPs, analytics software, adserving
Selection
“Future-proofed technology through:

  • User requirement & objective technology analysis
  • Use of technology-change recommendations
  • Supplier knowledge application
  • Recommendation development & selection process management / support

Marketing Analytics Icon

Marketing Analytics

Reporting
Fully accessible, decision-ready data using:

  • Data analysis & extraction
  • Reporting tool, dashboard & reporting templates set-up
  • Cross-channel performance analysis
Analysis
Data-driven, results focused set-up through:

  • Analytics & strategy review
  • KPI definition & analysis
  • Multichannel & regression analysis
  • Data extraction/analysis
Forecasting
“Fully accountable growth budgets linked to KPI performance via:

  • Historical performance analysis
  • Cross-channel budget planning & target forecasting based on client-specific requirements & best practice
Attribution
Transparent & actionable insight via:

  • Acquisition- & retention-data analysis
  • Path-to-conversion data mapping
  • Attribution model development
  • Attribution built into strategy & tactical delivery

CACI DIGITAL CONSULTING


Ons team van ruim 200 onafhankelijke digitale experts heeft allen ervaring opgedaan aan adverteerderszijde en bezit specialistische digitale marketing kennis die zij effectief inzetten.

Iedere consultant vertegenwoordigt de CACI merkwaarden. Dat maakt ze pro-actief, innovatief, toegewijd, transparant en flexibel.

Niemand is meer gepassioneerd en toegewijd aan uw online succes dan een CACI consultant.

 

SENIOR TEAM

Ruud heeft meer dan 14 jaar ervaring in digital marketing. Voordat hij bij CACI Digital aan de slag ging in 2013, had hij leidinggevende posities in Acquisitie Marketing bij Unibet en Betfair en was Marketing Directeur voor Europa bij Blurb, een fotoboek en self-publishing platform. Bij CACI Digital heeft Ruud gewerkt met News UK, Sky Duitsland, Vodafone Duitsland aan acquisitie, retentie en mobiele strategiën. Hij overziet de Europese operatie.

RUUD VERDELLEN

PARTNER

Leon is een marketeer met ruime ervaring op alle digitale vlakken, zowel aan adverteerderszijde (T-Mobile) als aan bureauzijde (Tradedoubler). Voor CACI Digital heeft Leon kennis opgedaan op het gebied van affiliate marketing, zoekmachine-marketing en programmatic display advertising. Als Managing Consultant zet Leon zijn kennis en ervaring in om bedrijven onafhankelijk te adviseren hun online omzet kunnen laten groeien.

LEON GERRITS

MANAGING CONSULTANT

CACI DIGITAL CONSULTING KANTOREN


LONDEN, UK (HQ)

CACI DIGITAL CONSULTING
VALIANT HOUSE
4-10 HENEAGE LANE
LONDEN
EC3A 5DQ
+44 (0) 207 793 2450
london@cacidigital.com

AMSTERDAM, NEDERLAND

CACI DIGITAL CONSULTING BV
DE RUIJTERKADE 7
1013 AA
AMSTERDAM
NEDERLAND
+31 (0) 20 206 78 88
amsterdam@cacidigital.com

SAN FRANCISCO, USA

CACI DIGITAL CONSULTING LLC
NEXTSPACE SAN FRANCISCO
28 2ND STREET, 3RD FLOOR
SAN FRANCISCO
CA, 94105
+1 408 730 6855
sanfrancisco@cacidigital.com


CONTACT CACI DIGITAL CONSULTING


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