The Telegraph: Channel Planning & Forecasting
The Telegraph Media Group’s 2013 subscription target required enhanced channel planning to forecast how the numbers could be delivered. An additional stretch target was required to show growth opportunities.
Stream:20 created in-depth 2013 channel plans along with budget forecasts
Subscription acquisition plans were broken down by channel and device
Channel requirements were outlined along with action plans to achieve the set targets
Recommendations for channel optimisation to achieve growth and therefore stretch target were provided
103% year on year increase in planned subscriptions within 2013 forecast
152% year on year growth through stretch plan with limited CPA impact