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Microsoft Mobile: Agency Management

By 16 June, 2016
  • Case Studies
  • Case Studies - Features

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Microsoft is an American multi-national technology company that develops, manufactures and sells computer software, consumer electronics and personal computers and services.


Microsoft Mobile needed help in managing 5 agencies who execute their paid media activity.  There was a need to both co-ordinate and challenge the agencies to innovate.


  • Review of current agencies meeting and deliverables. Efficiencies were created by consolidating meetings and deliverables to free up time to focus innovation
  • Structured campaign planning process and documents put in place for effective management and co-ordination of stakeholders and deadlines
  • Cloud based reporting implemented for greater agency accountability of KPI’s and performance


  • Campaign planning to launch time reduced from 7 weeks to 4 weeks
  • Agency man-hours in meetings down from 58 to 20 hours
  • Additional team hours allowed for innovations within the Lumia digital marketing plan including coordinated cross-channel marketing plans