CACI DIGITAL CONSULTING

DELIVERING EFFECTIVE SOLUTIONS TO GROW CUSTOMER VOLUMES AND REVENUE

WAYS OF WORKING

AUDIT &
OPPORTUNITY ANALYSIS

CACI will review digital activity in single or multiple areas, identifying opportunities for immediate and future growth

·

Team of Partner, channel experts  and data analysts

STRATEGY
SUPPORT

CACI will act as your trusted advisors and will be tasked with providing a strategy, structure and expert guidance to maximize results

·

Team of Senior Consultants & Partner supported by data analysts

PROJECT &
CHANNEL SUPPORT

CACI will provide guidance and hands-on support on a particular project or channel to deliver fast and effective change

·

Team of key skill sets to fix a particular problem or improve channel performance

INTERIM
MANAGEMENT

CACI will engage on an on-going basis, providing guidance, mentoring and hands-on delivery of a particular channel, activity or programme

·

Parachuting people in to fix problem(s)

·

Team and Agencies management

CLIENT PORTFOLIO


CLIENT TESTIMONIALS


CACI Digital Consulting’s digital expertise and wealth of experience has been invaluable during our digital transformation phase. With their support and guidance we have realigned our digital team and digital strategy to focus on business growth

Pete Markey
Chief Marketing Officer, Post Office

“CACI Digital Consulting supported across all aspects of acquisition ranging from strategy, execution, and evaluation, becoming an integral part of our team. When in need of a) interim resource and b) closing the gap on sales in our final quarter, we turned to CACI Digital Consulting for help. The CACI Digital Consulting team came in and helped us exceed the final quarter target by over 5% in just 3 months”

Karl Wells
Director of Net Growth, The Sun

“CACI Digital Consulting have been working with us for 6 years across our digital strategy and channel execution; during that time they have helped keep us at the forefront of digital marketing and overseen significant growth in online performance.”

Gabriela Faltermeier
Vice President Web, Sky Deutschland

SERVICES


Digital Acquisition Icon

Digital Acquisition

Strategy
Practical, data-based vision through:

  • Cross-channel strategy
  • KPI reviews & objective setting
  • Channel opportunity identification
  • Road mapping
Channel Management
Real/impartial performance assessment with:

  • The development & review of campaign plans
  • Tactical performance-based adjustments
Budgeting
Fully accountable growth budgets linked to KPI performance via:

  • Historical performance analysis
  • Cross-channel budget planning & target forecasting based on client-specific requirements & best practice
Setup
Launch and management of acquisition strategy to drive growth:

  • Hands-on implementation of channel improvement recommendations
  • Set up of new acquisition channel(s) from scratch

Customer Marketing Icon

Customer Marketing

Strategy
“Practical, data-based vision through:

  • Cross-channel CRM strategy
  • KPI reviews & objective setting
  • Channel opportunity identification
  • Road mapping
Management
Real/impartial performance assessment with:

  • The development & review of campaign plans
  • Tactical performance-based adjustments
Campaign Delivery
Day to day management of all CRM activity

  • Deployment of campaigns
  • Continuous optimisation of campaigns
  • KPI reporting & analysis
Channel Expansion
“Expanding CRM beyond the traditional customer contact channels:

  • Efficiently using channels like Display, Social and Paid Search to increase ARPU and reduce Churn
  • Audience segmentation
  • Sequential messaging across channels
  • Contact frequency analysis and optimisation
Conversion & Ecommerce Icon

Conversion & Ecommerce

CRO Enhancement
Holistic approach to conversion beyond CRO via:

  • Conversion-testing plan development
  • Hands-on multivariate testing deployment
  • User experience review, plus persona & user-experience strategy development
  • KPI linkage to user experience
  • Information architecture rollout to wireframe level

MVT Test Management
Rolling out conversion test-plan with focus on quick wins to drive immediate growth:

  • Day to day management of A/B and multivariate tests
  • Performance & KPI reporting
Personalisation
“Data & infrastructure analysis to identify personalisation opportunities and identify data gaps to enhance personalisation tactics

  • Personalisation strategy development and roadmapping for on- and offsite 1-to-1 messaging
  • Roll out of cross-channel personalisation plan
Content Marketing
Hollistic approach to content marketing across all customer needs, audience types & channels

  • Content marketing strategy development; types of content needed, audience segmentation & channel planning
  • Cross-channel content marketing planning to amplify content promotion in owned, earned and paid media

Marketing Technology Icon

Marketing Technology

Utilising Martech
Effective rollout in accordance with marketing requirements through:

  • Project management
  • Liaison between supplier, IT & marketing teams
  • System testing
  • Ensuring marketing requirements are not lost

Requirement
Rollout in line with marketing requirements using:

  • Cross-department website requirements review
  • KPI mapping across marketing, product and customer needs
  • Platform change project management
Setup
Cutting-edge marketing data deployment through:

  • Review, plan, execution of data collection, storage & access for marketing purposes
  • Focus on SCVs, DMPs, analytics software, adserving
Selection
“Future-proofed technology through:

  • User requirement & objective technology analysis
  • Use of technology-change recommendations
  • Supplier knowledge application
  • Recommendation development & selection process management / support

Marketing Analytics Icon

Marketing Analytics

Reporting
Fully accessible, decision-ready data using:

  • Data analysis & extraction
  • Reporting tool, dashboard & reporting templates set-up
  • Cross-channel performance analysis
Analysis
Data-driven, results focused set-up through:

  • Analytics & strategy review
  • KPI definition & analysis
  • Multichannel & regression analysis
  • Data extraction/analysis
Forecasting
“Fully accountable growth budgets linked to KPI performance via:

  • Historical performance analysis
  • Cross-channel budget planning & target forecasting based on client-specific requirements & best practice
Attribution
Transparent & actionable insight via:

  • Acquisition- & retention-data analysis
  • Path-to-conversion data mapping
  • Attribution model development
  • Attribution built into strategy & tactical delivery

OUR PEOPLE


We have a team of 50 digital experts. All have personality and drive. All possess indispensable client-side experience.

Each one of our consultants reflects our brand values. That makes them committed, proactive, innovative, insightful and adaptable.

No-one is more flexible, accessible and personable.

No-one is more passionate and committed to your success.

 

THE SENIOR TEAM

Suzanne has been with the business since 2009 and currently runs our UK arm with Alex Lockett. Prior to being promoted to this senior management role, she consulted with many of our major clients including Sky, Hiscox, Betfair, Debenhams and More Than with a focus on CRM.

SUZANNE JIGGENS-JOHNSON

DIRECTOR (UK)

Alex has developed and delivered some of the industry’s most innovative digital marketing approaches across a range of our UK and European clients. With a background in online gaming and customer acquisition, he has rapidly progressed through the ranks and, alongside Suzanne, now spearheads the UK business.

ALEX LOCKETT

DIRECTOR (UK)

Ruud has over 12 years’ experience in digital marketing. Before joining the business he held various Head of Acquisition and Marketing Director roles at high-profile companies such as Unibet and Betfair. With us, Ruud has worked with News UK, Sky Germany and Vodafone Germany on acquisition, retention and mobile strategies and now heads-up our European operation.

RUUD VERDELLEN

PARTNER, EUROPE

Teresa is a performance-driven digital marketing expert and has consulted with our clients such as Sky, Intel Security, Microsoft, Post Office and National Rail. Teresa has been instrumental in supporting our clients through digital transformation, working across both acquisition and CRM teams to maximise customer/revenue growth.

TERESA LAWRENCE

PARTNER, UK

Oliver has a strong background in digital acquisition marketing and quickly established himself as a key member of staff having worked across many of our key global clients. Oliver is currently based in LA and oversees our USA based clients and team.

OLIVER NORMAN

ASSOCIATE PARTNER, UK AND USA

OUR RESOURCES


CACI DIGITAL CONSULTING OFFICES


LONDON, UK

CACI DIGITAL CONSULTING
Valiant House
4-10 Heneage Lane
London
EC3A 5DQ
+44 (0) 203 892 2400
london@cacidigital.com

AMSTERDAM, NETHERLANDS

CACI DIGITAL CONSULTING
De Ruijterkade 7
1013 AA
Amsterdam
Netherlands
+31 (0) 20 206 78 88
amsterdam@cacidigital.com

SAN FRANCISCO, USA

CACI DIGITAL CONSULTING
Nextspace San Francisco
28 2nd Street, 3rd Floor
San Francisco
CA, 94105
+1 408 730 6855
sanfrancisco@cacidigital.com


CONTACT CACI DIGITAL CONSULTING


Leon Gerrits

UNITED KINGDOM & EUROPE
LEON GERRITS

UNITED STATES
OLIVER NORMAN

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