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Sky Germany

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  • Case Studies
  • Digital Planning

THE CHALLENGE With significant sales targets to achieve, Sky Germany had become increasingly reliant on large product discounts in order to increase site conversion and sales volumes. However, they had…

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Sky Germany

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  • Case Studies
  • Digital Planning

THE CHALLENGE Sky Germany needed to plan their annual budget to ensure they delivered the most sales possible and set clearly defined targets for their online marketing channels. DELIVERED A…

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Case Study: Experian

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  • Case Studies

THE CHALLENGE Experian’s senior management were looking to understand the true value of their marketing activities and how these different activities interacted with each other to deliver increased sales. Additionally…

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Case Study: Betfair

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  • Case Studies

THE CHALLENGE Betfair Arcade’s CRM efforts were failing to deliver to their potential despite increased resource, as the Arcade lacked an effective customer segmentation model to provide customer insight and…

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Case Study: Sky

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  • Case Studies

THE CHALLENGE SKY had no central email management CRM team. Product owners were expected to complete email data briefs with very little knowledge of available data and little or no…

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Case Study: Ladbrokes Mobile Dashboard

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  • Case Studies

THE CHALLENGE Head of Mobile Acquisition requires a single dashboard report that integrates numerous campaign data sources, tracks actual performance against key KPIs and communicates success of the mobile product…

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