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NordicBet: CRM Interim Management

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  • Case Studies
  • Digital Delivery

THE CLIENT NordicBet is a leading name in online gaming and entertainment, offering competitive gaming and betting services. Their services attract customers from all over the world, primarily the Nordic…

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Betfair: CRM Interim Management

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  • Case Studies
  • Digital Delivery

THE CLIENT Betfair is the world’s largest sports betting exchange. Its portfolio of gaming products includes casino, arcade and poker. THE PROBLEM Betfair historically focused primarily on its betting exchange,…

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LV= Affiliate Audit

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  • Case Studies
  • Digital Delivery
  • Digital Planning

THE CLIENT LV = is the UK’s largest Friendly Society, and offers a range of insurance products. THE PROBLEM LV=’s senior management experienced a decrease in sales of their standard…

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Warner Bros: Bespoke Digital Training

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  • Case Studies
  • Digital Transformation

THE CLIENT Warner Bros. Pictures International is a global leader in the marketing and distribution of feature films – responsible for releasing films in over 120 international territories, both through…

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BSkyB: Online Business Unit CRM

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  • Case Studies
  • Digital Delivery
  • Digital Integration
  • Digital Transformation

THE CLIENT British Sky Broadcasting Group plc (BSkyB) is a British company which provides satellite broadcasting, broadband and telephone services. THE PROBLEM BSkyB’s Online Business Unit (OBU) launched an email marketing…

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Betfair: CRM Google Analytics Tracking

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  • Case Studies
  • Digital Delivery
  • Digital Integration

THE CLIENT Betfair is the world’s largest sports betting exchange. Its portfolio of gaming products includes casino, arcade and poker. THE PROBLEM Betfair wanted to replace Omniture Insight tracking with…

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APMG International: CRM Project

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  • Case Studies
  • Digital Delivery
  • Digital Integration
  • Digital Planning
  • Digital Transformation

THE CLIENT APMG International is a global Examination Institute. The company provides accreditation and support for professional training and consulting organisations and manages certification schemes for knowledge-based workers. THE PROBLEM APMG required guidance developing…

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Sky Italia: Affiliate Management

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  • Case Studies
  • Digital Delivery

THE CHALLENGE The Sky Italia affiliate programme was plagued by a series of issues including inaccurate tracking, fraudulent affiliates, a non-incentivised commission structure and the lack of a communications model….

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